About Us

Fuwaya was established in 2020 by two childhood friends to bring cute and fluffy plushies straight to your doorstep.

We named our shop Fuwa-ya, to describe the plushies we sell.
“Fuwa” means “fluffy” and “Ya” means “shop” in Japanese, hence Fluffy Shop!

Our Mission

Our mission is to deliver cuteness and spread happiness to all corners of the world. We strive to offer premium quality and the widest variety of kawaii goods. We always work with excitement to bring you the cutest and latest products from around the world from plushies to phone cases and more. We believe you’re never too old to enjoy cute things and live a kawaii lifestyle that you deserve. That’s why we want to make Fuwaya into your favourite destination to discover and experience all things cute and fluffy.

Our Commitment

We’re passionate about sharing the kawaii culture with our customers and one way we do this is by providing our customers with the largest selection and variety of kawaii products and merchandise. We are committed to offering the newest and latest cute and fluffy products as well as merchandise from reliable and trusted brands.

Customer Service

Our primary motivation for what we do is you, our customer. For this reason, it is important for us to deliver exceptional service and welcome all feedback, suggestions, and ideas for improving our shop and services. We celebrate and welcome the diversity of our customers and community by creating a comfortable, fun, and unique shopping experience.




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