Fuwaya was established in 2020 by two childhood friends to bring cute and fluffy plushies straight to your doorstep.
We named our shop Fuwa-ya, to describe the plushies we sell.
“Fuwa” means “fluffy” and “Ya” means “shop” in Japanese, hence Fluffy Shop!
Our mission is to deliver cuteness and spread happiness to all corners of the world. We strive to offer premium quality and the widest variety of kawaii goods. We always work with excitement to bring you the cutest and latest products from around the world from plushies to phone cases and more. We believe you’re never too old to enjoy cute things and live a kawaii lifestyle that you deserve. That’s why we want to make Fuwaya into your favourite destination to discover and experience all things cute and fluffy.